Our Mission
Nuevocriterio was born from a deep conviction: that every individual has the power to generate significant change through their daily consumption decisions. In a world where the climate crisis and environmental degradation have become undeniable realities, we realized it was imperative to create a space where people could access reliable, practical, and motivating information about how to live more consciously and sustainably. Our mission transcends simple data provision; we seek to inspire a genuine transformation in the mindset and consumption habits of our community.
We began this project in 2024, when a group of passionate environmental advocates, educators, and conscious consumers came together with a shared vision. We observed that while there was growing awareness about environmental problems, many people felt overwhelmed and didn't know where to begin their journey toward a more sustainable lifestyle. We identified a critical gap between the intention to live more ecologically and the practical knowledge necessary to make it reality. Thus Nuevocriterio was born: as a bridge between aspiration and action, providing the tools, resources, and community support necessary for anyone to make more informed and responsible decisions.
Our platform is founded on three essential pillars: accessible education, practical action, and supportive community. We firmly believe that knowledge is power, but only when combined with concrete steps and the support of a network of like-minded people. Therefore, we strive to present complex information in an understandable way, offer actionable advice that can be implemented immediately, and foster a community where members can share experiences, challenges, and victories on their path toward conscious consumption. We don't seek perfection, but continuous progress and understanding that every small action counts in building a more sustainable future for everyone.
